Born Ugly's 'Pitch the Unpitchable' Challenge

Leeds-based agency, Born Ugly, visited my course and asked us to add value to something that currently has no value. I chose to add value to light, creating a speculative design piece set in a dystopian Britain, where, to conserve energy, the government shuts off the national grid from 6pm to 6am. For my process, click here to jump to the project document